Pricing
Simple tiers.
No meter running.
Start with one product and prove it. Grow when it earns it. No per-scan fees — your customers tapping more should never cost you more.
Prices are set per currency, not converted. You pay the figure in your column.
Pilot
Prove it on one product.
One product family, one experience, one batch of tags. Everything you need to put a real connected product in someone's hand and see what happens.
- One product family, live
- Experience studio and templates
- Encoded tags shipped to you
- Tap and scan analytics
Studio
For a first range.
€1,250/yr — billed annually, in advance
For brands running a handful of connected products as a standing part of the line, not an experiment.
- Everything in Pilot
- Loyalty and gated content blocks
- Scheduled publishing and versioning
- CSV and webhook export
Brand
For the whole catalogue.
€3,900/yr — billed annually, in advance
Unlimited product families and the volume to put identity on everything you make, with the team seats to run it properly.
- Everything in Studio
- Unlimited product families
- CRM and warehouse integrations
- Priority support
Manufaktur
For volume and bespoke work.
Built around your production line: bespoke experiences, dedicated volume and a commercial shape agreed with you rather than picked off a page.
- Everything in Brand
- Dedicated volume and SLA
- Bespoke experience development
- Named technical contact
What each plan includes
Volume you can plan around. Nothing here is metered by the tap.
| Plan | Product families | Team seats | Tags |
|---|---|---|---|
| Pilot | 1 | 2 | 500 in total |
| Studio | 3 | 5 | 2,500 per year |
| Brand | Unlimited | 15 | 25,000 per year |
| Manufaktur | Unlimited | Unlimited | 150,000+ per year |
All prices exclude VAT.
Getting live
Most brands run the studio themselves. When you would rather we built it, we quote the work up front.
Experience build
We design and build the experience behind the tap for a product family, in your brand kit, ready to publish.
Batch minting run
Encoding and serialising a production batch, whether the tags come from us or from your own supplier.
Before you ask
- What counts as a product family?
- One product with one experience behind it, however many units you make. A jacket in four colourways is one family; a jacket and a pair of boots are two.
- What happens if we need more tags?
- You can always add more. Additional volume is priced in your agreement rather than on this page, so you get one figure that fits your run rather than a meter running in the background.
- Are we charged when customers scan?
- No. Tags are a unit you order and control; scans are something your customer does. Pricing that goes up when your product succeeds is the wrong pricing.
- Monthly or annual?
- Both. Annual is billed in advance and works out cheaper than twelve months of monthly — the figures above show exactly how much.
- Can we move between plans?
- Yes, at any point. Moving up takes effect immediately and we pro-rate the difference; moving down takes effect at your next renewal.
Get started
Not sure which one fits?
Tell us what you make and how much of it. We will tell you which plan is right, including when the answer is the cheapest one.